Pretty Witty Timeline - Pretty Witty Cakes

The Pretty Witty Cakes Timeline

Follow below to see what has happened over the last 10 years and how Suzi went from quitting her job with no plan at all to running a 7 figure business. 

The Pretty Witty Cakes journey....

The Pretty Witty Cakes journey....

2008
2008-11-06

My first child was born – a boy!

My first child was born – a boy!

In November 2008, my first son was born and my life changed forever.  I was delighted to be a mum but I had no idea of the difficulties I would face on returning to work. I faced an uphill battle to balance work and motherhood.

2010
2010-03-01

I baked my first ever cupcakes!

I baked my first ever cupcakes!

I am not gonna lie – they were awful! But I was over the moon at the time.  I didn’t know then but that day was going to change my life forever…

2010-06-01

I quit my job as a lawyer

I quit my job as a lawyer

I returned to work in December 2009.  I had lost a lot of confidence and felt unsupported as a working mother. I quit my job with no clue what I was going to do

2010-07-01

I took on my first wedding and cake orders

I took on my first wedding and cake orders

I went from 0 to 60 overnight. I took on every order I could from birthdays to christening cakes to weddings.

2011
2011-01-01

I taught my first live cake class

I taught my first live cake class

My first class was just 1 student.  I loved it. I saw there was a gap in the market for novelty work so my first classes were teaching something no one else was teaching.

2011-03-15

My 2nd child was born – another boy!

My 2nd child was born – another boy!

I had just started teaching so I worked right up until the last minute teaching classes which were by now fully booked within 24 hours of release. By now I was earning over $10,000 a month

2012
2012-01-01

My first Guest Tutor (Rachel) joined me

My first Guest Tutor (Rachel) joined me

By 2012, I could not keep up with demand.  I has also built the trial online tutorials site so I bought my my first Guest Tutor, Rachel. She was later joined by nearly 60 other guest tutors over the years.

2012-05-01

I opened the shop and started the online tutorials

I opened the shop and started the online tutorials

I didn’t sleep much in 2012. I was now running my classes, guest tutor classes, an after class shop, an online shop and had started filming for the online tutorial school. At the time, I was first in the world to film guest tutors for a cake membership site…

2012-09-30

September 2012 – my first $100,000 month

September 2012 – my first $100,000 month

This month, we launched the online tutorials, exhibited at the first Cake & Bake and continued with everything else. It was my first $100,000 month. I was buzzing because I had been told that I would fail! I wasn’t failing….!

2012-10-25

Baking Industry Award – Rising Star

Baking Industry Award – Rising Star

I was a finalist for the Baking Industry Awards rising star category and was presented with my award by Jason Donovan at the Hilton in London!

2013
2013-07-01

The new (now old) Pretty Witty Website was launched

The new (now old) Pretty Witty Website was launched

I launched a new website that had taken 9 months to build. It was huge and provided a new way of doing things for the cake industry. The website was copied by many over the years and eventually I changed things up again in 2018 (see below)

2013-09-07

The Pretty Witty Magazine was launched

The Pretty Witty Magazine was launched

I launched the first Pretty Witty Magazine – a free Magazine aimed at giving something back to the community who had been so supportive.

2014
2014-01-01

2014 Multiple Award Nominations

2014 Multiple Award Nominations

These included Baking Industry Best Customer Focus, Nectar Small Business Entrepreneur, Mumpreneur and Cake Masters Best Learning Experience.

2014-02-01

Student Stats showed a truly global business

Student Stats showed a truly global business

By 2014 I and my team had taught students who had flown in from over 25 countries and we had online tutorial members in over 88 countries.

2014-04-01

My first book is published and hits the no.1 Best Seller slot on Amazon

My first book is published and hits the no.1 Best Seller slot on Amazon

I published my first book and it went (3 times) to the number 1 Best Seller slot on Amazon baking books. The book was translated into various languades including Spanish and German as well as US English and UK English.

2014-07-01

I started IVF treatment and stopped the classes

I started IVF treatment and stopped the classes

The two were not connected per se.  But by this stage Pretty Witty Cakes was HUGE and predator companies were circling with a view to purchasing it. I made a brave decision to go completely online rather than face to face.  Not forever but certainly whilst I was having IVF and had another young baby around! Three kids, 50+ guest tutors and a multi faceted biz – I was BUSY!

2015
2015-03-27

My 3rd child was born – this time a girl!

My 3rd child was born – this time a girl!

A much wanted daughter was born in 2015 after a really difficult pregnancy. I was delighted and decided to extend the period when I wasn’t teaching face to face classes for a while longer.

2016
2016-02-02

Online Tutorial Members were now subscribing from 92 countries!

Online Tutorial Members were now subscribing from 92 countries!

By early  2016, I had online tutorial members joining from 92 countries. The book was selling well, the online shop was running and we were filming so much that it was full on.  But as a mum preneur I also ensured that the office space was child friendly so most days my youngest child came to work with me. Whilst she slept, I filmed…

2017
2017-07-01

2017 – the BIG move!

2017 – the BIG move!

2017 was a difficult year for me.  I was very happy with Pretty Witty but wasn’t happy where I lived.  I also had 4 companies seeking to buy Pretty Witty and I wasn’t sure I wanted to sell.  I kind of lost my way a bit this year. I decided time was right for a change of loaction so I moved my family half way across the country to Bath. It was the beginning of a new and exciting chapter. 2017 was a year of great change but it has led to even more exciting times for the future of Pretty Witty Cakes.

2018
2018-01-01

Time to fly even higher

Time to fly even higher

During 2017 I spend a lot of time doing research into the next stage for Pretty Witty Cakes.  We built a fantastic new film studio in Bath. My kids were all in school and I got to work on building THIS website – the new Pretty Witty Cakes website. I now devote all of my time to helping other entrepreneurs learn to make cakes and start a successful cake or creative business. I cannot wait to see what the future brings – a lot of filming and exciting new things for Pretty Witty Cakes, me and of course for YOU!

2018-02-01

And What About YOU?!

And What About YOU?!

The future is about YOU. I have put my everything into creating a kick ass AWESOME Academy for both Hobby and Business Cakers.  Hobbyists can learn how to make stunning cakes.  And those wanting to go further can take Business membership to follow my journey – to see what works, and what definitely doesn’t work! Not only will you learn everything about how I got this far, but you will also learn all the new future things as I try them out and show you the results. In short, I will be like your real life human guinea pig – so you don’t have to waste your own time and money. Instead you just cut straight to what works. Come and join me and take your cakes, your business, your life…to the NEXT LEVEL!

 

JOIN THE ACADEMY TODAY!

Instant Access To How Suzi did everything above so you can do it too! 

  • In depth courses & training

    Instant and full access to our course library of over 700 detailled, step by step cake and cake business tutorials
  • Active, Supportive Community

    Instant and 24/7 access to our vibrant community of like minded cakers. Get feedback and support from other members
  • Exclusive Member Only Perks

    Materials Lists, downloads, templates and much more. Plus exclusive member only discounts in many of Suzi's fav supply stores. 
  • Monthly Masterminds and Q and A sessions

    Business focus for YOUR small business in our business membership level with access to Suzi, monthly masterminds and business courses to help you start and grow a profitable cake business 

STOP DREAMING AND START DOING! 

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